SATDM2017

A completely different example is the traditional Dutch department store HEMA. They show that you sometimes have to 'go back to basics' and make corrections to achieve success. Even if you have ended up in an identity crisis. See their recently announced rebrand. After a strategic review, they return to the original core values. Of course a bit adapted to the current era. The new house style will be adapted to this in word and image.

This way everything fits together perfectly. After all, consistency Phone Number List key in communication. Also read: 6 psychological tricks that willok by saying that what he had baptized as a 'pyramid' was simply a triangle ... Curry's Pyramid illustrates how you can convert (potential) customers and have them migrate to a C, B or A status. That sounds a bit lame at first. But there was serious thought behind it. Curry's model is completely based on categorizing customers into groups based on their current turnover. Exactly according to the Pareto Principle (20% of the customers provide 80% of the turnover.



But there are more dimensions that serve as an indication of the importance of a customer for your organization. To name 2: Profitability. After all, larger customers are not necessarily more profitable. Growth potential. Larger clients that are just shrinking may be less attractive than smaller ones that are booming. The addition of these 2 factors would make the visualization of the customer base three-dimensional, so that instead of a simple triangle a real pyramid is created.